Van
Petten
Consulting
has a proven,
successful
development
methodology
for our
web solutions.
We gain
intimate
knowledge
and understanding
of your
business
and your
target
audiences.
This deep
understanding
allows
us to craft
the most
persuasive,
meaningful
marketing
messages
that entice
your audience
to take
action.
Kick off:
This meeting is to discuss
your business needs and
objectives. This is an
information gathering
meeting which helps us
to develop a professional
recommendation for your
consideration.
Development of a proposal:
We will create a bid for
services that are delivered
for your consideration.
Project scope is defined
and agreed upon:
This can include an overall
marketing plan, web site
plan, monthly promotions
plan, etc. Communications
strategies and tactics
are agreed upon and set
into action.
Implementation phase:
This phase includes the
delivery of a first draft
web site design, promotional
campaign, printed marketing
piece, etc.
Editorial Phase:
Communication is edited
and tweaked through a series
of three drafts, until
it reaches a “Final Draft”
stage and is ready for
publication.
Deliver of Final Product:
Final delivery of a web
site, solution, or marketing
piece can take as little
as a month, or as much
as three months. The
final draft must be approved
in writing before it
is published online or
in print.
Promotional Launch:
When developing a web site,
we recommend a full promotional
campaign to make the greatest
impact on your target audience.
This can include: online
or traditional advertising;
permission and client retention
e-mail campaigns; media
relations; direct mail;
and more.
Understanding your audience
and your business:
We methodically get to
know your target audience
and your business. Through
demographic market research,
we will understand what
makes your audience tick,
and more importantly, what
persuades them to make
a purchasing decision.
- What product features
and functions do they
desperately need?
- What makes them unique?
- What makes your company
unique to them?
- What makes your target
audience feel comfortable
doing business with you?
- Where are your biggest
market opportunities
and target markets?
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